This may be my most favorite marketing campaign of all time. Skin cancer is a major concern for people across the world, however it is of special import in Australia where skin cancer is at near epidemic proportions. The latest reports show that at least 2 out of every 3 Australians will develop skin cancer at some point before the age of 70, and almost 20,000 people will die from skin cancer per year. The most frustrating thing about this prevalent and lethal disease is that unlike other forms of cancer, skin cancer is largely preventable. In order to remind people of the importance of sun protection— while sending a powerful message — the SunSmart Cancer Council...
Read MoreWe all know the importance of sunscreen, but if you’re guilty of making one of the following sunscreen mistakes, you’re not as safe as you might think. Here’s what to watch out for as you slather on the SPF: 1. You’re Skimping on the Stuff If you don’t apply the right amount of sunscreen, you’re not getting the protection you need. Dermatologist Jeannette Graf recommends using a nickel-size amount for your face and two shot glasses’ worth on your body. If you’re going to spend a lot of time outside, slather it on everywhere—even if you plan on wearing a bathing suit or clothes—and do so at least 20 minutes before you...
Read MoreIn recognition of National Melanoma Awareness Month, it seems appropriate to show some of the strange ways that people willingly abuse themselves in conjunction to the sun/tanning. (No worries, there will be no mention of already over-hyped, over-analyzed “Tan Mom” here.) Personally, I think pale skin is beautiful. (Check it out, a whole gallery of over 200 pictures of beautiful, celebrity endorsed pale, pale, pale skin!) It looks healthy, clean, and young, and the avoidance of the sun helps preserve the skin’s natural beauty for years to come. (Let alone the prevention of contracting deadly skin cancer.) For those that are into tanning though, there...
Read MoreThe idea of an effective beauty treatment that is quick and painless enough to be (discreetly) done during a lunch-break obviously sounds too good to be true. Marie Claire magazine recently ran an article in their April 2012 issue listing a variety of popular skin concerns, and the “lunchtime tune-ups” that can be done to correct them. However, there is a reason why some of the mentioned beautifying processes sound too good to be true: although technically lunch-hour would provide enough time to administer some of the mentioned procedures, carrying on with life as usual afterwards is not necessarily advisable… Zapping dark spots The treatment:...
Read MoreYou may not want to hear this, but a new Harvard study shows that if you want to get ahead professionally — your appearance plays a huge part. You already know that a little lipstick can go miles in the attraction department… But how can it—or a swipe of mascara or blush—help you climb the ladder at work? Recent studies from Harvard University, Massachusetts General Hospital, and P&G Beauty (makers of CoverGirl) look at how varying styles of makeup can affect perception. “It plays into the power of adornment,” says Harvard psychologist Nancy Etcoff, Ph.D., the studies’ lead author. “We’ve talked a lot about beauty’s...
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