This New Lip Filler Just Won Allure’s 2017 Breakthrough Award!

What an amazing few weeks for Allergan!

In addition to recently receiving FDA approval for forehead injections with Botox, they also JUST got Allure Magazine’s 2017 Award for the “Big Breakthrough” Winner!

Per Allure’s award blurb:

Why exactly do experts love this new hyaluronic acid lip filler? Let them count the ways.

1. “It’s made with a lower concentration of hyaluronic acid than any other filler out there, so it has a softer consistency and is the best option for anyone who wants a very natural look,” says Jessica Wu, a dermatologist in Los Angeles.

2. “Many people find it less painful than other fillers,” says Doris Day, a dermatologist in New York City.

3. “Because it’s so soft, it’s great for smoothing lines around the mouth without risking ridges,” says Joshua Zeichner, a dermatologist in New York City.

4. “I can use it off-label to fill wrinkles on the cheeks and chest; other hyaluronic acid fillers can look bumpy on those areas,” says Wu.