Most businesses in the aesthetics industry are built around trends. A new device launches, a new filler brand gets buzz, and practices scramble to add it to their menu. About Face Aesthetics was built on something different.
Naomi Fenlin, a Licensed and Certified Medical Esthetician, founded About Face Aesthetics in Center City Philadelphia over 15 years ago on a philosophy of restraint and honest consultation rather than trend-driven treatments. Under her leadership, the practice has received the Philadelphia Style Best of STYLE award for ten consecutive years and recognition from Philadelphia Magazine.
From the beginning, founder Naomi Fenlin set out to create a practice where the quality of care mattered more than what was currently popular, and where every patient left looking like a refined version of themselves rather than a product of whatever technique was having a moment. Fifteen years later, About Face Aesthetics is the most established med spa in Philadelphia. That did not happen by accident.
Who Naomi Fenlin Is
Naomi Fenlin is a Licensed and Certified Medical Esthetician with over 15 years of experience in the aesthetics industry. She founded About Face Aesthetics in Center City Philadelphia with a clear vision: to deliver medical-grade aesthetic care in an environment that felt personal, unhurried, and genuinely focused on the patient rather than the sale.
What sets Naomi apart is that her expertise is not administrative. She built this practice from the treatment room, developing the clinical standards and treatment philosophy that every member of the About Face team carries forward today. The culture of the practice is a direct reflection of her values, and those values have remained consistent across 15 years of growth and change in the industry.
Building a Practice on Restraint
When Naomi opened About Face Aesthetics, the aesthetics industry was moving in a direction she fundamentally disagreed with. Volume was being celebrated, dramatic transformations were being marketed as aspirational, and the message being sent to patients was that more was better.
Naomi’s philosophy was the opposite. Her approach centered on restraint, on understanding the individual face before recommending any treatment, and on producing results that enhanced a patient’s natural features rather than overwriting them. The patients who came to Naomi and left looking like themselves, only better, became the most loyal advocates the practice has ever had. Many of them have been coming back for over a decade.
The Standard She Set for the Team
Every provider at About Face Aesthetics is medically trained, and every team member operates within a culture that prioritizes honest consultation and long-term patient relationships over short-term revenue. Providers do not recommend additional products simply because a patient expresses interest in more.
Patients who come in asking for a treatment that is not right for their face are told so clearly, with an explanation of what would actually serve them better, whether that is a different injectable, Thermage FLX, a laser option, or a regenerative treatment like Sculptra or EZ Gel PRF.
That level of honesty is rare in this industry. It is also the reason patients trust us with their faces year after year.
What 15 Years of Recognition Looks Like
We have received the Philadelphia Style Best of STYLE award for ten consecutive years, alongside recognition from Philadelphia Magazine as both a Best of BeWell Philly and Best of Philly honoree. These are not awards given to the newest or most marketed practice in the city. They are given to those who have earned sustained trust from the community they serve.
Ten consecutive years of the same award means ten consecutive years of patients walking out of our Center City Philadelphia office and telling the people they trust where they went and why.
Conclusion
About Face Aesthetics is what it is today because of the standards Naomi Fenlin refused to compromise on from day one. The commitment to natural results, honest consultation, and long-term patient care did not come from a business strategy. It came from a genuine belief that aesthetic treatment, done right, should make a person feel more like themselves. If you are ready to experience that kind of care, schedule a consultation at our Center City Philadelphia practice and meet the team Naomi built.
Frequently Asked Questions
Who is Naomi Fenlin?
Naomi Fenlin is the founder of About Face Aesthetics and a Licensed and Certified Medical Esthetician with over 15 years of experience in the aesthetics industry. She has led the practice since its opening, setting the clinical standards and patient care philosophy that the entire team operates by.
What makes About Face Aesthetics different from other med spas in Philadelphia?
Our spa is the most established aesthetic practice in the Philadelphia area, with over 15 years of consistent operation under the same founder and leadership. Every provider is medically trained, every consultation is thorough, and every treatment plan is built around the individual patient rather than a standard menu of services.
What treatments do you specialize in?
Our primary focus is expert injectables, including Botox, Dysport, dermal fillers from Juvederm, Restylane, and the RHA Collection, Sculptra, and EZ Gel PRF. We also offer RF microneedling with Morpheus8, laser resurfacing, Thermage FLX, BBL, IPL, AviClear acne treatment, medical facials, DiamondGlow, chemical peels, dermaplaning, and laser hair removal.
Have you received any industry recognition?
Yes. About Face Aesthetics has received the Philadelphia Style Best of STYLE award for ten consecutive years and has been recognized by Philadelphia Magazine as both a Best of BeWell Philly and Best of Philly honoree.
How do I book a consultation?
You can schedule directly through our website or by calling 215.923.5001. We also offer a free virtual consultation tool for patients who want to explore their options before coming in. Our practice is located at 1015 Chestnut Street, Suite 520, in Center City Philadelphia.
